Today, queer folks in South Dakota still feel the need to hide who they are. Politics, misguided views, and a lack of information contribute to that feeling.

With your help, we can change that.

Pride flag flies in front of Vishnu Bunny

Dorothy’s List aims to bring informed accountability to corporate advocacy partnerships that create better futures for LGBTQ+ and Two Spirit South Dakotans.

Dorothy’s List is where you find businesses and organizations with a track record of being LGBTQ+ friendly. Friends of Dorothy’s back up their support with policies and action. They offer more than just symbols of support, they act on it β€” not just during Pride month. Friends of Dorothy have been nominated by community members, sought recognition themselves, or were pulled from a previously aggregated list.

The name comes from the mid-twentieth-century phrase, β€œfriend of Dorothy.” Queer people of the time would use it as a coded language to protect themselves. In practice, a man who is attracted to another but isn’t sure if the feeling is mutual, would ask, β€œAre you a friend of Dorothy?” to test the water. If the response is a puzzled β€œDorothy who?” he’ll know it’s wise to move on. But if the response is β€œOh, yes, I’m a very good friend of Dorothy,” he’ll know it’s safe to proceed.

Dorothy is, of course, in reference to Judy Garland’s character in The Wizard of Oz, Dorothy Gale. Judy was hailed as a fierce ally to the queer community.

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Donate today via our fiscal agent, Equality South Dakota!

Judy Garland, black and white image

In the 1960s, when asked how she felt about having a large gay following, Garland replied,

β€œI couldn't care less. I sing to people!”

Two women smiling

South Dakota should always feel like home.

We surveyed South Dakotans before publishing as a way to gauge interest and need. The results were informative and inspired the work to continue.

South Dakotans seem to only see temporary allies to the queer community

A small percentage (18%) of respondents said they see businesses engage with the LGBTQ+ and Two Spirit community outside of Pride Month.

Survey question: How much do you agree or disagree with the following statement: "I see businesses engaging with the LGBTQ+ and Two-Spirit community outside of Pride Month.”

Some South Dakotans don’t feel safe here

Only a small percentage (16%) of respondents said they feel safe as an LGBTQ+ and Two Spirit person in South Dakota.

Survey question: How much do you agree or disagree with the following statement: "I feel safe as an LGBTQ+ and Two Spirit person in South Dakota."

Many LGBTQ2s+ individuals stated they want to see more vocal support from healthcare systems, banks, the City of Sioux Falls, and local businesses.

South Dakotans struggle to find businesses that are truly open to all.

59% of respondents stated they struggle to find openly inclusive businesses or organizations to support or work for.

Survey question: Do you struggle finding openly inclusive businesses or organizations to support or work for?